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Strategy for a tougher market

When you decide to sell, should the current state of the property market have any bearing on your choice of estate agent? The answer, perhaps surprisingly, is an emphatic yes!
 
The local property market has experienced tremendous growth over recent years, and whilst holding up well, the balance of opportunity no longer rests solely with the seller.
 
One of the issues this has created is that many of the estate agents who are currently active in the area have only known the good times, and have been trained under different market conditions to those in which they now find themselves. This means that if you choose the wrong agent, it could cost you dearly.
 
For example, you might find yourself on the market with an agent who simply puts a board up, advertises your property in their window, places an ad or two in the local newspaper and generally expects it to sell itself. These are also the sort of agents who also expect their computerised matching system to do their job for them. In this market this indifferent approach simply doesn’t work.
 
However, we are not unfamiliar with this market. We have thrived in it before and recognise that proactivity is the key. Buyers need much more personal attention than ever before so we give them the time they need to discuss their circumstances, needs and preferences in detail, often over a cup of coffee. We can assess their motivation and ability to proceed, thereby saving time and effort for all concerned, and their feedback following viewings is invaluable to our ongoing marketing efforts.  A high proportion of viewing appointments are accompanied by experienced property consultants.  Such attention also develops trust, so that buyers welcome, for example, our instant photo text messages and virtual tours, which are unique services with Crane & Co, whenever a new property enters the market.
 
Whatever the market, our ultimate objective is to help you move, enjoyably! We’re pretty good at this, so if you are contemplating a sale why not call us for a chat. You might be pleasantly surprised. 
 
By Mike Crane mnaea

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