Crane & Co - rated as EXCEPTIONAL(in the top 5% of agents)

By the biggest independent assessment of estate agents in the country

Crane & Co, your local estate agency, has recently been awarded the coveted Gold Standard Award from The Best Estate Agency Guide, supported by Rightmove and The Property Academy – being rated as EXCEPTIONAL. This places Crane & Co in the top 5% of Estate Agents when compared to the other 25,000 estate agency branches across the country. Praise indeed! With over 25,000 estate agency branches across the country, make sure you don’t miss out on all the benefits of working with the best residential sales estate agency located in Hailsham.

As you can imagine I am absolutely delighted that the my colleagues have been recognised for their unflinching dedication to our clients and customers, their attitude, their motivation and not least their uncanny ability to sell homes very successfully - year in, year out.

Mike Crane

How we were assessed – The Research 

Crane & Co were secretly assessed for our customer service as well as our ability to sell homes and attract buyers, by mystery shoppers and a detailed analysis of our ability to provide outstanding sales outcomes for our clients.

Estate Agent Review Criteria

Together with Rightmove, they identified the criteria that define exceptional service and conducted an in-depth analysis of performance data to create a long list of the top 40% of branches in the country. TBEAG then conducted the biggest mystery shopping review process ever undertaken of the property industry.

The areas looked at were:

  • How well properties are marketed on Rightmove and perform on Rightmove. [As measured by Rightmove].
  • Actual delivery of the sale or let. Time taken for the listing to go to SSTC and does it actually complete. [As measured by Rightmove].
  • How good is the customer experience on contacting the agent via email and telephone? [As measured by
  • Property Academy mystery shop]

TBEAG looked at performance over a 12-month period, involving analysis of:

  • Over 25,000 branches
  • 1 million properties listed at any point in time
  • 3 million transactions
  • 50 million leads
  • 3 billion property views
  • 30,000 mystery shops
     

The Ratings

The Rating System

Armed with the knowledge and insights that The Best Estate Agency Guide gain from estate agent reviews, annual surveys with buyers, sellers, landlords and tenants, combined with experience of estate agency, The Best Estate Agency Guide (TBEAG) teamed up with Rightmove to map out the perfect customer experience.

Based on the points scored during the data analysis and mystery shopping exercise, the top 20% of branches in the country were identified and categorised into three ratings:

Exceptional

In the top 5% of estate agency branches in the country. These agents showed an outstanding level of service and care towards prospective clients and we TBEAG were delighted to award these superb agencies with a score of “Exceptional”. To illustrate how demanding the assessment is, only 87 branches achieved an exceptional rating in both sales and lettings.

Excellent

Among the top 10% of estate agency branches in the country. Not quite within the top 5% but still market-leading in their approach to client satisfaction. They show a commendable dedication to client satisfaction.

Highly Rated

Among the top 20% of estate agency branches in the country. Only agents who achieved this high standard are featured in our guide. Out of over 25,000 estate agents across the UK only 5,153 branches have been featured.


TBEAG hope that this system will be used in the future to inspire estate agents to provide only the very best service to their prospective clients and they encourage sellers to look out for agents that display the ratings marks as a sign that they have performed highly in the biggest independent assessment of estate agents and letting agents in the country.

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