{"id":11659,"date":"2025-03-17T12:04:41","date_gmt":"2025-03-17T12:04:41","guid":{"rendered":"https:\/\/www.craneandco.co.uk\/pages\/?p=11659"},"modified":"2025-03-17T12:04:41","modified_gmt":"2025-03-17T12:04:41","slug":"how-to-guarantee-great-property-photos-that-will-impress-buyers","status":"publish","type":"post","link":"https:\/\/www.craneandco.co.uk\/pages\/how-to-guarantee-great-property-photos-that-will-impress-buyers\/","title":{"rendered":"How to Guarantee Great Property Photos That Will Impress Buyers"},"content":{"rendered":"

Don\u2019t sabotage your property sale with poor quality marketing photos. Follow these steps to ensure buyers browsing the web see your home at its best.<\/strong><\/span><\/h3>\n

A whopping 98% of buyers kickstart their home search by scrolling through property portals.<\/p>\n

So when marketing your home, it\u2019s important to think carefully about what buyers will see when they click on your listing.<\/p>\n

Here\u2019s why first-rate photos are critical:<\/p>\n

1 Good photos give buyers an idea of the property\u2019s potential. If the rooms look light, bright and spacious, buyers don\u2019t have to work too hard to imagine themselves living there.<\/p>\n

2 If the images show rooms strewn with clutter and laundry, buyers will assume the seller is keen to offload quickly. In this scenario, buyers are more likely to make a lower offer.<\/p>\n

3 Buyers want to feel reassured that a property has been well maintained. If it looks dark, dingy and unloved, what unwanted surprises might the new owners find later?<\/p>\n

The good news is that by following a few simple steps, you can ensure your property photos do their job \u2013 and send all the right messages to buyers.<\/p>\n

Declutter<\/strong><\/span><\/h3>\n

If you plan to move, you\u2019ll need to have a good clear-out anyway. So put in the hard yards before the marketing photoshoot. Sell or donate unwanted and unused items.<\/p>\n

Don\u2019t make it personal<\/strong><\/span><\/h3>\n

Items such as family photos, dog beds, children\u2019s toys and souvenirs can be off-putting (and let\u2019s not get started on doll and military collections). Put these possessions out of view or ask a friend to take care of them during the selling process.<\/p>\n

Furniture<\/strong><\/span><\/h3>\n

Review the size and scale of the furniture in each room. Does it make the space look crowded and small? It may be beneficial to pare back the number of items in a room to create a sense of space.<\/p>\n

Neutralise<\/strong><\/span><\/h3>\n

Bold colours, jazzy wallpaper and decorative murals can jar with buyers, so consider giving the walls a lift with a coat of paint.<\/p>\n

Outdoor areas<\/strong><\/span><\/h3>\n

Ensure all outdoor areas, including paths, decks and gardens, are tidy and well-maintained. For exterior shots, consider moving bins and cars out of view.<\/p>\n

Dress the property <\/strong><\/span><\/h3>\n

A vase with fresh flowers and a bowl of fruit can add a homely feel. Always make beds \u2013 don\u2019t leave mattresses bare.<\/p>\n

Put everyday objects away<\/strong><\/span><\/h3>\n

Store away cleaning products, tea towels, dish drainers and toiletries. Yes, they\u2019re items we all use in our daily lives, but buyers don\u2019t need to see them.<\/p>\n

Choose a great agent<\/strong><\/span><\/h3>\n

Before selecting an agent to sell your property, look through the images on their website. Go for an agent with first-rate listing photos.<\/p>\n

Looking to sell this spring? Contact us for a free valuation.<\/strong><\/span><\/h3>\n

If you know someone who would find this article useful, please share it with them.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Don\u2019t sabotage your property sale with poor quality marketing photos. Follow these steps to ensure buyers browsing the web see your home at its best. A whopping 98% of buyers kickstart their home search by scrolling through property portals. So when marketing your home, it\u2019s important to think carefully about what buyers will see when […]<\/p>\n","protected":false},"author":3,"featured_media":11668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-11659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-making-the-most-of-your-home","category-personal-advice-from-our-team"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/posts\/11659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/comments?post=11659"}],"version-history":[{"count":1,"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/posts\/11659\/revisions"}],"predecessor-version":[{"id":11669,"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/posts\/11659\/revisions\/11669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/media\/11668"}],"wp:attachment":[{"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/media?parent=11659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/categories?post=11659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.craneandco.co.uk\/pages\/wp-json\/wp\/v2\/tags?post=11659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}