East Sussex’s property market is entering the heart of summer on a cautiously steady footing.
Nationwide’s House Price Index reveals that, as of June 2025, UK annual house‑price growth has decelerated to 2.1 %, down from 3.5 % in May, with a 0.8 % month‑on‑month dip. This softening in price growth may be largely attributed to the increase in stamp duty rolled out at the start of April. This market shift has meant buyers have become a little more cautious, with sellers contending with increased listings as a result. However, this softening in growth hasn’t impacted expectations coming into the Summer market, as we expect an increase in market activity according to annual trends.
Sold‑price records indicate that the annual average in the South East hovered around £425,900, down modestly from its 2022 peak of about £438,900. Combining Rightmove’s data from June with Nationwide’s July House Price Index, the data reveals that terraced houses have risen in value by the greatest percentage rise, with average prices up 3.6% on last year. Semi-detached properties follow with a 3.3% annual increase, while detached properties saw a 3.2% increase on last year. So, while growth may have slowed a little there has been significant rises on last year’s averages. The annual price growth of flats has seen the largest impact from the market shift, slowing to a percentage rise of 0.3%. Detached property prices average at just over £600,000, with terraced homes averaging £413,000, highlighting both price resilience in desirable segments and some softening in flats (£274,000).
So, what does this mean for you as a seller?
In Hailsham, on average, the asking price of properties on the market are reduced by 1.6% in order to achieve a sale. There is a high level of price reductions in the market currently, as sellers are needing to adjust expectations for the current market amid the stamp duty rises. However, a good agent will value a property accurately, taking into account the recent shifts in the market in order to attract the highest level of interest. Many agents will give a flattering figure in order to attract your business, before reducing the price down the line. It is imperative in the current market to price your property accurately to make the most of the ‘new listing’ benefits. We all know that feeling of a Rightmove alert telling you of a NEW property in your search JUST LISTED… How quickly do you click on it? How quickly do you decide if it’s a no? Do you discount it because of the dimly lit photos and slightly stretched price? I think we can all agree… First impressions matter! Put your property in the hands of someone who understands the impact of the initial marketing period and has the knowledge and skills to make YOUR home stand out from the crowd.
But, how do you find that agent?
I could say stop your search now! You’ve found us! But I won’t. That is your judgement to make, after all selling your personal home is a personal experience. Look for an agent that is straight talking, keen to get you moving and willing to put in the work. When the market has shifted in such a way, an agent that puts in the legwork will make all the difference. As lovely as it is, your home needs a helping hand to maximise your sale potential. This is a balancing act. Knowing your buyers, knowing your market and knowing your sellers are the keys to having the knowledge that matters. While knowledge may be power, you need an agent who has the care, drive and skills to put that knowledge to use.
Give us a call and see for yourself how every member of our team carries that care, drive, skill and most importantly passion, for helping you onto the next chapter of your life.
What if I’m on the market already and it’s not going great?
Unfortunately, many buyers have scrolled past your home, or discounted it and things are slowing down. The viewing numbers have dropped and you’re thinking ‘maybe it’s not meant to be’. Trust us, it’s not you! In the words of a great conductor, “All change, all change”. It’s time for something new. A fresh launch with a fresh look. New photos, new strategy, new interest. Easier said than done… This is where you need an agent who has the skill and knowledge to shift your listing into a new light.
Think you need that shift?

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