The Best Estate Agency Award Winners 8 years running 2018 - 2025

It’s my name above the door!

29 October 2024 Personal advice from our team

by Hannah Macdonald

Many of my clients tell me that, when considering which estate agent to appoint, they were tempted to use one of the larger regional firms with several branches. They were told that more branches equals more buyers, which on the surface sounds appealing.

But don’t be fooled. The “more-buyers/faster sale” claim is standard practice among multi-branch estate agencies. However, the reality can be quite different, with vendors being given false hopes at best, and a lack of accountability at worst.

Firstly, most sales negotiators are targeted on their sales, and whilst their managers may encourage them to “share” their buyers with their sister branches, many would rather swim in a pool of piranhas than let one of their buyers go to another agent – even within the company!

Secondly, if a buyer registers in a particular branch, it suggests they want to buy in the area covered by that branch – not in the area covered by another branch. Being offered “out of scope” locations can annoy purchasers who feel they are being “palmed off”. If they are indeed looking in another area, then the efficiency of the internet will certainly ensure that they are also registered there as well.

Estate Agency is an intensely local business and I am grateful to the many local homeowners who have entrusted their move to me over the years. I believe it is not only my depth knowledge of the Hailsham & Eastbourne area, its people and its property, my straight-talking sincere advice or hard work that matters most to them, but also the fact that in employing me to sell their home, they receive my personal accountability. After all – it’s my name that’s above the door!

At a time when most agents draw from the same pool of buyers, it is accountability in agency that makes the difference. Accountability affects communication, commitment and results – the three key components of a successful relationship with your chosen local estate agent.

Why not call me personally on 01323 440678 find out how I can help you maximise your own sale – without any unfounded claims!