Primelocation

There’s more to property marketing than meets the eye, especially when it comes to the sale of prestigious city homes and fine country residences. Many people are unaware of just how close the agent/vendor relationship needs to be if the property is to be marketed effectively, and with the least upheaval to the vendor’s lifestyle.

Good agents will of course advertise when and where appropriate, although it is important to avoid the risk of overexposure, as a property can quickly go stale on the market if not handled with care, consideration and a well-defined marketing strategy.

Some vendors demand total discretion, and we are able to respond with great sensitivity in these instances, using our heads as well as our marketing budget. For example, we can provide “privilege” marketing by offering a property “off the record” to key qualified buyers prior to a formal marketing campaign.

Once public marketing commences, our aim is to ensure that the property is exposed to every prospective purchaser in the market, using avenues such as Primelocation.com. Primelocation.com is the UK’s leading property portal for the middle and upper market, carrying over 50% by value of all properties for sale in the UK and attracting some 2million visitors per month, feeding us with a regular supply of decisive buyers.

These buyers prefer to work with well-informed and sincere agents who have a comprehensive understanding not only of the property, but also of the needs of buyer and seller alike, as well as the entire moving process in context.